Creative Direction Katrina Scott
Packaging Design Victoria Bornstein & Caitlin Mulhall
Creative Design Victoria Bornstein & Caitlin Mulhall
Photography Vanessa Kees & Jordan Katz

Scope
Packaging Design, Branding, Brand Guidelines, Point-of-Sale Design, Campaign Design, Print & Digital Collateral

Vita Coco Treats

Worked with the in-house Vita Coco Creative Team to create Vita Coco Treats, designing all packaging across flavors and SKUs—including Tetra packs, outer cases, and multipacks—while also leading design for in-store and point-of-sale expressions. Below is a curated sample of work establishing a nostalgic, playful visual world that carried the brand from shelf to store.