Vita Coco Original: Active Hydration

Designed Point of Sale, OOH, and experiential assets to reposition coconut water as a high-performance fitness fuel. Anchoring the campaign was the Concrete Jungle Gym—an immersive Brooklyn pop-up that transformed Domino Square into a sweat-driven playground, bringing the jungle to the concrete jungle and proving that natural hydration with 3.5× the electrolytes can power even the toughest workouts.